Hire The Right Paid Social Media Specialist

Social media may look casual on the surface—but behind the scenes, brands are using paid campaigns to generate leads, drive revenue and stay top of mind. Platforms like Meta (Facebook/Instagram), TikTok, LinkedIn and Pinterest offer unmatched targeting capabilities. But getting real ROI from those campaigns? That takes skill, strategy and experience.

That’s where paid social media specialists come in. Whether you’re launching your first product, scaling your eCommerce store or trying to reach B2B buyers, these specialists know how to build high-performing ad funnels that convert.

What Is Paid Social Media?

Paid social means running ads across social platforms—either to grow awareness, promote a product, generate leads or retarget engaged users. Unlike organic social (which relies on reach and engagement), paid campaigns are more predictable, scalable and measurable.

Popular platforms for paid social include:

  • Meta (Facebook & Instagram) — still the most powerful combo for targeting and retargeting
  • TikTok Ads — ideal for visual storytelling, product demos and viral-style hooks
  • LinkedIn Ads — great for B2B lead gen and professional services
  • Pinterest Ads — used for shopping, planning and high-intent content
  • Snapchat, Twitter/X, Reddit and YouTube Shorts — niche but valuable for certain audiences

Paid social lets you reach the right people, with the right message, at the right time—whether they follow you or not.

What Does a Paid Social Media Specialist Do?

A paid social expert helps you plan, launch and optimize campaigns across one or more social platforms. Their role may include:

  • Ad account setup and audience targeting
  • Creative strategy and ad copywriting
  • Campaign structure and budget planning
  • A/B testing and performance tracking
  • Pixel setup and conversion tracking (Meta Pixel, TikTok Pixel etc.)
  • Retargeting strategy and funnel building
  • Creative briefing and UGC coordination
  • Weekly or monthly reporting with ROAS or CPA insights

Some paid social experts specialize in one platform (like TikTok or Meta), while others manage full-funnel, multi-platform strategies.

Why Paid Social Specialists Are Worth the Investment

Social media platforms make it easy to boost a post. But turning those dollars into real ROI takes a lot more than clicking “promote.”

Here’s why brands turn to experts:

  • Avoid wasted spend: Targeting the wrong audience or using the wrong ad format can eat up your budget fast. Experts make every dollar count.
  • Faster testing cycles: Professionals know how to structure campaigns to learn what works quickly—without burning through budget.
  • Creative that converts: Strong ad creative is half the battle. Experts know what formats, hooks and visuals work best on each platform.
  • Deeper insights: Beyond likes and clicks, experts focus on cost per acquisition (CPA), return on ad spend (ROAS) and customer lifetime value (LTV).
  • Platform changes: Paid social evolves constantly. From algorithm shifts to ad policy updates, having someone in the loop keeps you ahead.

Done well, paid social becomes a reliable revenue channel. Done poorly, it’s a money pit.

Who Should Hire a Paid Social Media Specialist?

Paid social is a fit for almost any business with a clear customer profile—but it’s especially effective for:

  • eCommerce and DTC brands running product launches or evergreen campaigns
  • Startups and SaaS companies looking for lead gen or user acquisition
  • Coaches and creators selling digital products, memberships or programs
  • B2B brands targeting decision-makers on LinkedIn or through retargeting
  • Local service providers promoting offers or events within specific regions
  • Nonprofits and advocacy groups running awareness campaigns or donation drives

If your goal is to scale profitably with measurable results, a paid social expert can help you build a performance-driven strategy.

What Does It Cost to Hire a Paid Social Media Specialist?

Pricing varies depending on the platforms, level of support and ad spend involved. Here’s what to expect:

  • Freelancers and consultants: $1,000–$3,000/month for campaign management
  • Agencies: 10%–20% of monthly ad spend, with minimums ($2,000–$5,000/month)
  • One-time audits or setup: $500–$2,500 for strategy, pixels, audiences and ad structure
  • Performance-based (rare): Some offer ROAS- or CPA-based pricing, usually after a trial period
  • Creative add-ons: UGC coordination, reels/ads editing, and storyboarding may cost extra ($500–$2,000/month)

Keep in mind: ad spend is separate. Most experts recommend a monthly ad budget of $2,000–$10,000+ to begin meaningful testing and scaling.

Paid Social Media FAQs

Can I just run boosted posts instead?
You can—but it’s not the same. Boosted posts lack targeting, optimization and full funnel control. They’re okay for engagement, not performance.

Which platform should I start with?
Depends on your audience. For most B2C brands: Meta. For Gen Z: TikTok. For B2B: LinkedIn. A good expert will guide you.

Do I need content before hiring someone?
Not necessarily. Many experts can help source, script or coordinate UGC and creatives alongside your campaigns.

How fast can I expect results?
It usually takes 2–4 weeks of testing to find what works. Once you have winning ads and audiences, results can scale quickly.

Is paid social better than Google Ads?
They’re different. Paid search targets intent (people searching), while paid social generates demand (people discovering). The best brands use both.

Gyde Connects You with Paid Social Media Specialists

The difference between a good campaign and a great one often comes down to who’s running it. That’s why Gyde is here to connect you with professional paid social media specialists who specialize in performance marketing across Meta, TikTok, LinkedIn, Pinterest and more.

Whether you need a freelancer to optimize your Facebook campaigns, a TikTok growth strategist or a full-funnel paid media partner—Gyde helps you find the perfect specialist for the job.

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Gyde Paid Social Specialists

Elyse Hoekstra

Paid Search & Paid Social Manager

Denver, Colorado
11
Years of Experience
Services Offered
E-Commerce Marketing
Lead Generation
Marketing Campaign Creation
Paid Media Strategy & Execution
Paid Social Media
About

I'm Elyse Hoekstra, a brand strategist and creative director helping product and lifestyle brands build identities that are as strategically grounded as they are visually compelling. I work at the intersection of brand, design, and marketing — bringing clarity to the chaos of growing a brand.

 

What I Do

I partner with founders and brand teams to develop positioning, visual identity, and creative systems that scale. My work spans brand strategy, packaging, web design, and campaign creative — always built around a clear understanding of who the brand is for and why it matters.

 

Services

  • Brand strategy and positioning
  • Visual identity and design systems
  • Packaging design
  • Web design and digital creative
  • Campaign creative direction

 

 

Every project starts with listening. Before I pick up a pencil or open a file, I make sure I deeply understand what the brand is, who it's for, and what it needs to communicate — because great design is only possible when it's built on genuine understanding. That's why clients come back, and why the work holds up over time.

 

I work with a wide range of clients — from early-stage founders building their brand for the first time to established companies refreshing an identity that no longer reflects who they've become. Whatever the starting point, my goal is always the same: to create something that feels unmistakably right for your brand and genuinely connects with the people you're trying to reach.

 

A strong fit for product and lifestyle brands investing in brand identity and packaging design that drives real shelf and digital presence.

I'm Elyse Hoekstra, a brand strategist and creative director helping product and lifestyle brands build identities that are as strategically grounded as they are visually compelling. I work at the intersection of brand, design, and marketing — bringing clarity to the chaos of growing a brand.

 

What I Do

I partner with founders and brand teams to develop positioning, visual identity, and creative systems that scale. My work spans brand strategy, packaging, web design, and campaign creative — always built around a clear understanding of who the brand is for and why it matters.

 

Services

  • Brand strategy and positioning
  • Visual identity and design systems
  • Packaging design
  • Web design and digital creative
  • Campaign creative direction

 

 

Every project starts with listening. Before I pick up a pencil or open a file, I make sure I deeply understand what the brand is, who it's for, and what it needs to communicate — because great design is only possible when it's built on genuine understanding. That's why clients come back, and why the work holds up over time.

 

I work with a wide range of clients — from early-stage founders building their brand for the first time to established companies refreshing an identity that no longer reflects who they've become. Whatever the starting point, my goal is always the same: to create something that feels unmistakably right for your brand and genuinely connects with the people you're trying to reach.

 

A strong fit for product and lifestyle brands investing in brand identity and packaging design that drives real shelf and digital presence.

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Megan Hord

Content and Digital Marketing Strategist

Atlanta, Georgia
13
Years of Experience
Services Offered
Content Creation
Content Planning & Strategy
Lead Generation
Marketing Campaign Creation
Brand Identity & Strategy
About

Megan Hord is a marketing expert with 13 years of experience across agency and in-house roles — developing content and strategies for brands across tech, finance, and lifestyle, at every stage of the business lifecycle.

 

What She Does

Whether it's launching a product, driving growth, or refining a campaign that isn't performing, Megan has done it. She brings a sharp strategic mind, strong creative instincts, and the kind of versatility that makes her equally effective across content strategy, campaign management, and brand development.

 

Services

  • Content strategy and creation
  • Marketing campaign development
  • Product launch strategy
  • Brand storytelling and messaging

 

 

Megan takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.

 

Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.

 

 

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands across tech, finance, and lifestyle that need a senior marketing strategist and content expert.

Megan Hord is a marketing expert with 13 years of experience across agency and in-house roles — developing content and strategies for brands across tech, finance, and lifestyle, at every stage of the business lifecycle.

 

What She Does

Whether it's launching a product, driving growth, or refining a campaign that isn't performing, Megan has done it. She brings a sharp strategic mind, strong creative instincts, and the kind of versatility that makes her equally effective across content strategy, campaign management, and brand development.

 

Services

  • Content strategy and creation
  • Marketing campaign development
  • Product launch strategy
  • Brand storytelling and messaging

 

 

Megan takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.

 

Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.

 

 

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands across tech, finance, and lifestyle that need a senior marketing strategist and content expert.

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Jordyn Phillips

Expert in Paid Ads, SEO, & Content Strategy

University Place, Washington
5
Years of Experience
Services Offered
Google Analytics
Landing Page Copy
Local Service Ads
Marketing Campaign Creation
Paid Media Strategy & Execution
About

I'm Jordyn Phillips, a brand strategist and creative director helping businesses build visual identities and brand systems that are both strategically grounded and visually sharp — designed to grow with the brand, not constrain it.

 

What I Do

My work spans brand strategy, identity design, and creative direction — helping founders and marketing teams get clarity on who they are and translate that into design systems that work across every touchpoint. I approach every project with equal parts rigor and creativity.

 

Services

  • Brand strategy and positioning
  • Visual identity and brand system design
  • Creative direction
  • Marketing and campaign design

 

 

Every project starts with listening. Before I pick up a pencil or open a file, I make sure I deeply understand what the brand is, who it's for, and what it needs to communicate — because great design is only possible when it's built on genuine understanding. That's why clients come back, and why the work holds up over time.

 

I work with a wide range of clients — from early-stage founders building their brand for the first time to established companies refreshing an identity that no longer reflects who they've become. Whatever the starting point, my goal is always the same: to create something that feels unmistakably right for your brand and genuinely connects with the people you're trying to reach.

 

 

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

 

Available for founders and brands investing in brand identity and creative direction as a foundation for growth.

I'm Jordyn Phillips, a brand strategist and creative director helping businesses build visual identities and brand systems that are both strategically grounded and visually sharp — designed to grow with the brand, not constrain it.

 

What I Do

My work spans brand strategy, identity design, and creative direction — helping founders and marketing teams get clarity on who they are and translate that into design systems that work across every touchpoint. I approach every project with equal parts rigor and creativity.

 

Services

  • Brand strategy and positioning
  • Visual identity and brand system design
  • Creative direction
  • Marketing and campaign design

 

 

Every project starts with listening. Before I pick up a pencil or open a file, I make sure I deeply understand what the brand is, who it's for, and what it needs to communicate — because great design is only possible when it's built on genuine understanding. That's why clients come back, and why the work holds up over time.

 

I work with a wide range of clients — from early-stage founders building their brand for the first time to established companies refreshing an identity that no longer reflects who they've become. Whatever the starting point, my goal is always the same: to create something that feels unmistakably right for your brand and genuinely connects with the people you're trying to reach.

 

 

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

 

Available for founders and brands investing in brand identity and creative direction as a foundation for growth.

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Arif Islam

Sr. Paid Media Specialist

Sterling Heights, Michigan
15
Years of Experience
Services Offered
Connected TV (CTV) Advertising
Lead Generation
Local Service Ads
Paid Media Strategy & Execution
Paid Social Media
About

I'm Arif Islam, a results-driven digital marketing professional with 12+ years of experience in SEO, PPC, paid social, and omnichannel media buying — with a proven track record managing campaigns for businesses of all sizes, including Fortune 100 clients.

 

What I Do

I specialize in driving high ROI through scalable, data-driven paid media and search strategies — both within agency environments and directly with clients. My work spans Google Ads, Meta, and programmatic buying, always focused on growth that compounds over time.

 

Services

  • PPC and search engine marketing (SEM)
  • Paid social media advertising
  • Media buying and programmatic advertising
  • SEO strategy and implementation
  • Agency leadership and client management

 

 

Marketing works best when it's grounded in a clear understanding of the audience — who they are, what they care about, and where they spend their attention. I bring that research-first mindset to every engagement, which is why the campaigns and strategies I build tend to compound over time rather than spike and fade.

 

I work with a range of clients — from startups finding their footing to established brands that need a fresh perspective on their marketing. Whatever the stage, I bring the same level of commitment to understanding your business and delivering work that moves the needle.

 

 

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for companies that need a seasoned expert across paid media and performance marketing — from strategy through to hands-on execution.

I'm Arif Islam, a results-driven digital marketing professional with 12+ years of experience in SEO, PPC, paid social, and omnichannel media buying — with a proven track record managing campaigns for businesses of all sizes, including Fortune 100 clients.

 

What I Do

I specialize in driving high ROI through scalable, data-driven paid media and search strategies — both within agency environments and directly with clients. My work spans Google Ads, Meta, and programmatic buying, always focused on growth that compounds over time.

 

Services

  • PPC and search engine marketing (SEM)
  • Paid social media advertising
  • Media buying and programmatic advertising
  • SEO strategy and implementation
  • Agency leadership and client management

 

 

Marketing works best when it's grounded in a clear understanding of the audience — who they are, what they care about, and where they spend their attention. I bring that research-first mindset to every engagement, which is why the campaigns and strategies I build tend to compound over time rather than spike and fade.

 

I work with a range of clients — from startups finding their footing to established brands that need a fresh perspective on their marketing. Whatever the stage, I bring the same level of commitment to understanding your business and delivering work that moves the needle.

 

 

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for companies that need a seasoned expert across paid media and performance marketing — from strategy through to hands-on execution.

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Alexandria Siegel

Social Media Marketer

Atlanta, Georgia
11
Years of Experience
Services Offered
Content Creation
Conversion Rate Optimization (CRO)
Influencer Marketing & Management
Media Buying & Planning
Social Media Management
About

Alexandria Siegel is a highly skilled social media marketing expert with 11 years of experience managing diverse accounts across liquor, entertainment, banking, healthcare, CPG, and DTC — with a client portfolio that includes Peacock, Sylvania Automotive, and 20+ Unilever brands.

 

What She Does

Alexandria builds social media programs that are strategic, consistent, and genuinely tied to business outcomes — managing everything from content calendars and community management to paid social and influencer partnerships for major brands.

 

Services

  • Social media strategy and management
  • Content planning and creation
  • Paid social and influencer marketing
  • CPG, DTC, and entertainment brand social

 

 

Alexandria takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

 

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

 

 

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands looking for a seasoned social media marketing expert with major brand experience.

Alexandria Siegel is a highly skilled social media marketing expert with 11 years of experience managing diverse accounts across liquor, entertainment, banking, healthcare, CPG, and DTC — with a client portfolio that includes Peacock, Sylvania Automotive, and 20+ Unilever brands.

 

What She Does

Alexandria builds social media programs that are strategic, consistent, and genuinely tied to business outcomes — managing everything from content calendars and community management to paid social and influencer partnerships for major brands.

 

Services

  • Social media strategy and management
  • Content planning and creation
  • Paid social and influencer marketing
  • CPG, DTC, and entertainment brand social

 

 

Alexandria takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

 

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

 

 

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands looking for a seasoned social media marketing expert with major brand experience.

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Josh Ranum

Seasoned PPC Specialist

Lexington, Kentucky
12
Years of Experience
Services Offered
Media Buying & Planning
Pay Per Click (PPC)
Paid Media Strategy & Execution
Paid Social Media
Search Engine Marketing (SEM)
About

Josh Ranum is a seasoned PPC specialist with 10 years of agency experience running campaigns across Google Ads and Meta — with a track record managing million-dollar campaigns and a background as Director of Paid Media at two agencies.

 

What He Does

Josh brings regimented best practices and a proven track record to every campaign — managing paid media with the discipline and rigor that only comes from a decade of agency-side experience across industries and budget levels.

 

Services

  • Google Ads and Meta paid media management
  • PPC strategy and campaign optimization
  • Paid media audits and performance reporting
  • Director-level paid media leadership

 

 

Josh takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.

 

Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.

 

 

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands that need a seasoned PPC specialist and paid media director with a decade of proven results.

Josh Ranum is a seasoned PPC specialist with 10 years of agency experience running campaigns across Google Ads and Meta — with a track record managing million-dollar campaigns and a background as Director of Paid Media at two agencies.

 

What He Does

Josh brings regimented best practices and a proven track record to every campaign — managing paid media with the discipline and rigor that only comes from a decade of agency-side experience across industries and budget levels.

 

Services

  • Google Ads and Meta paid media management
  • PPC strategy and campaign optimization
  • Paid media audits and performance reporting
  • Director-level paid media leadership

 

 

Josh takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.

 

Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.

 

 

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands that need a seasoned PPC specialist and paid media director with a decade of proven results.

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Kathy Duyen Vu

Performance/Digital Marketing Consultant

San Francisco, Bay Area
11
Years of Experience
Services Offered
Account Management
Lead Generation
Media Buying & Planning
Paid Social Media
Performance Marketing
About

Kathy Duyen Vu is a graphic designer and visual communicator helping brands build a polished, consistent presence across digital and print — with a focus on brand identity, marketing design, and creative work that resonates with the right audience.

 

Services

  • Brand identity and logo design
  • Digital and marketing design
  • Print and collateral design

 

 

Kathy approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.

 

Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.

 

 

The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands looking for a dedicated graphic designer and brand identity specialist.

Kathy Duyen Vu is a graphic designer and visual communicator helping brands build a polished, consistent presence across digital and print — with a focus on brand identity, marketing design, and creative work that resonates with the right audience.

 

Services

  • Brand identity and logo design
  • Digital and marketing design
  • Print and collateral design

 

 

Kathy approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.

 

Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.

 

 

The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands looking for a dedicated graphic designer and brand identity specialist.

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Kyle Ellerbrock

Digital Advertising Specialist

Charlotte, North Carolina
12
Years of Experience
Services Offered
E-Commerce Marketing
Fractional CMO
Lead Generation
Media Buying & Planning
Pay Per Click (PPC)
About

Kyle Ellerbrock is a digital marketing strategist and creative professional with deep expertise in paid media, content strategy, and brand development — helping businesses grow their online presence and convert more of the right customers.

 

What He Does

Kyle combines analytical thinking with creative execution — building campaigns that are both visually compelling and performance-driven. His work spans paid advertising, content creation, SEO, and brand positioning across multiple industries.

 

Services

  • Paid media strategy and management
  • Content strategy and creation
  • SEO and organic growth
  • Brand positioning and marketing campaigns

 

 

Kyle takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

 

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

 

 

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands looking for a versatile digital marketing strategist across paid, content, and brand.

Kyle Ellerbrock is a digital marketing strategist and creative professional with deep expertise in paid media, content strategy, and brand development — helping businesses grow their online presence and convert more of the right customers.

 

What He Does

Kyle combines analytical thinking with creative execution — building campaigns that are both visually compelling and performance-driven. His work spans paid advertising, content creation, SEO, and brand positioning across multiple industries.

 

Services

  • Paid media strategy and management
  • Content strategy and creation
  • SEO and organic growth
  • Brand positioning and marketing campaigns

 

 

Kyle takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

 

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

 

 

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands looking for a versatile digital marketing strategist across paid, content, and brand.

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The Branding Room Floor

Full-service Creative Marketing Agency

Indiana & Florida
25
Years of Experience
Services Offered
Front-End Design & Development
Logo Design & Creation
Brand Identity & Strategy
Marketing Campaign Creation
Paid Social Media
About

The Branding Room Floor is a full-service creative marketing agency offering 360-degree marketing services — strategy development, market research, branding, advertising, and digital marketing — to effectively enhance your business's marketing efforts and invest in its future.

 

Services

  • Brand strategy and identity
  • Market research and competitive analysis
  • Advertising and digital marketing
  • 360-degree marketing execution

 

 

The approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.

 

Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.

 

 

The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for businesses looking for a full-service creative marketing agency that handles everything from strategy to execution.

The Branding Room Floor is a full-service creative marketing agency offering 360-degree marketing services — strategy development, market research, branding, advertising, and digital marketing — to effectively enhance your business's marketing efforts and invest in its future.

 

Services

  • Brand strategy and identity
  • Market research and competitive analysis
  • Advertising and digital marketing
  • 360-degree marketing execution

 

 

The approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.

 

Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.

 

 

The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for businesses looking for a full-service creative marketing agency that handles everything from strategy to execution.

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Ali Murphy

Digital Marketing Expert

Brooklyn, New York
10
Years of Experience
Services Offered
Display & Banner Ads
E-Commerce Marketing
Email Marketing & Campaigns
Lifecycle Marketing
Brand Identity & Strategy
About

I'm Ali Murphy, a Fractional CMO with a background in creative direction, brand strategy, and performance marketing — specializing in rapid learning and testing across all digital channels to find scalable growth and profitability.

 

What I Do

I manually craft and optimize paid search and paid social campaigns — fine-tuning the details that digital marketing teams often overlook. My focus is on finding new "fishing holes": underexplored audiences and creative strategies that unlock profitable growth at scale, leveraging human-centered creative and innovative targeting.

 

Services

           

 

 

Marketing works best when it's grounded in a clear understanding of the audience — who they are, what they care about, and where they spend their attention. I bring that research-first mindset to every engagement, which is why the campaigns and strategies I build tend to compound over time rather than spike and fade.

 

I work with a range of clients — from startups finding their footing to established brands that need a fresh perspective on their marketing. Whatever the stage, I bring the same level of commitment to understanding your business and delivering work that moves the needle.

 

 

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands that need a fractional CMO and paid media expert who operates at the strategic and execution level simultaneously.

I'm Ali Murphy, a Fractional CMO with a background in creative direction, brand strategy, and performance marketing — specializing in rapid learning and testing across all digital channels to find scalable growth and profitability.

 

What I Do

I manually craft and optimize paid search and paid social campaigns — fine-tuning the details that digital marketing teams often overlook. My focus is on finding new "fishing holes": underexplored audiences and creative strategies that unlock profitable growth at scale, leveraging human-centered creative and innovative targeting.

 

Services

           

 

 

Marketing works best when it's grounded in a clear understanding of the audience — who they are, what they care about, and where they spend their attention. I bring that research-first mindset to every engagement, which is why the campaigns and strategies I build tend to compound over time rather than spike and fade.

 

I work with a range of clients — from startups finding their footing to established brands that need a fresh perspective on their marketing. Whatever the stage, I bring the same level of commitment to understanding your business and delivering work that moves the needle.

 

 

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands that need a fractional CMO and paid media expert who operates at the strategic and execution level simultaneously.

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Taylor Law

Digital Marketing Expert

Amarillo, Texas
12+
Years of Experience
Services Offered
Display & Banner Ads
Fractional CMO
Lead Generation
Brand Identity & Strategy
Media Buying & Planning
About

I'm Taylor Law, founder of Swayco Social — a digital marketing strategist with 12+ years of agency experience creating and managing digital strategies for businesses of all sizes, from startups to large corporations and nationally recognized brands.

 

What I Do

My specialty is crafting out-of-the-box digital marketing strategies that grab attention and deliver results in a world of selective listening and fierce competition for attention. I don't believe in cookie-cutter approaches — every strategy is built around what genuinely works for your business and your audience.

 

Services

  • Digital marketing strategy and execution
  • Social media management and strategy
  • Paid media and content campaigns
  • Brand positioning and audience development

 

 

Good web design is invisible — users don't notice it because it works exactly the way they expect it to. That's the standard I hold my work to. I build websites and digital experiences that feel natural to navigate, communicate clearly, and make it easy for visitors to take the action you want them to take.

 

I work with founders, marketing teams, and agencies who need a reliable design and development partner — someone who can take a brief and deliver something that works both visually and technically, on time and without unnecessary back-and-forth.

 

 

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands that want a creative digital marketing strategist who builds strategies that actually stand out.

I'm Taylor Law, founder of Swayco Social — a digital marketing strategist with 12+ years of agency experience creating and managing digital strategies for businesses of all sizes, from startups to large corporations and nationally recognized brands.

 

What I Do

My specialty is crafting out-of-the-box digital marketing strategies that grab attention and deliver results in a world of selective listening and fierce competition for attention. I don't believe in cookie-cutter approaches — every strategy is built around what genuinely works for your business and your audience.

 

Services

  • Digital marketing strategy and execution
  • Social media management and strategy
  • Paid media and content campaigns
  • Brand positioning and audience development

 

 

Good web design is invisible — users don't notice it because it works exactly the way they expect it to. That's the standard I hold my work to. I build websites and digital experiences that feel natural to navigate, communicate clearly, and make it easy for visitors to take the action you want them to take.

 

I work with founders, marketing teams, and agencies who need a reliable design and development partner — someone who can take a brief and deliver something that works both visually and technically, on time and without unnecessary back-and-forth.

 

 

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands that want a creative digital marketing strategist who builds strategies that actually stand out.

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Shynesha Howard

Marketing Strategist & Consultant

Birmingham, Alabama
7
Years of Experience
Services Offered
Social Media Management
Content Planning & Strategy
Fractional CMO
Lead Generation
Brand Identity & Strategy
About

Shynesha Howard is the founder and CMO of Wine Down Marketing — bringing a wealth of experience and passion to digital marketing, with a career that started by building her own beauty business in 2015 and evolved into a full-service agency serving brands across industries.

 

What She Does

Shynesha helps brands grow their digital presence through social media strategy, content creation, paid advertising, and brand development — bringing the entrepreneurial grit of someone who built their own brand from scratch to every client she works with.

 

Services

  • Social media strategy and management
  • Content creation and brand storytelling
  • Paid digital advertising
  • Brand development and positioning

 

 

Shynesha takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

 

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

 

 

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands looking for a social media and digital marketing strategist who knows what it takes to build a brand from the ground up.

Shynesha Howard is the founder and CMO of Wine Down Marketing — bringing a wealth of experience and passion to digital marketing, with a career that started by building her own beauty business in 2015 and evolved into a full-service agency serving brands across industries.

 

What She Does

Shynesha helps brands grow their digital presence through social media strategy, content creation, paid advertising, and brand development — bringing the entrepreneurial grit of someone who built their own brand from scratch to every client she works with.

 

Services

  • Social media strategy and management
  • Content creation and brand storytelling
  • Paid digital advertising
  • Brand development and positioning

 

 

Shynesha takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

 

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

 

 

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

 

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

 

Available for brands looking for a social media and digital marketing strategist who knows what it takes to build a brand from the ground up.

Read More
Read Less