Organic Marketing vs. Paid Marketing: What Is the Difference?

I'm Jordyn Phillips, a brand strategist and creative director helping businesses build visual identities and brand systems that are both strategically grounded and visually sharp — designed to grow with the brand, not constrain it.

What I Do

My work spans brand strategy, identity design, and creative direction — helping founders and marketing teams get clarity on who they are and translate that into design systems that work across every touchpoint. I approach every project with equal parts rigor and creativity.

Services

• Brand strategy and positioning
• Visual identity and brand system design
• Creative direction
• Marketing and campaign design

Every project starts with listening. Before I pick up a pencil or open a file, I make sure I deeply understand what the brand is, who it's for, and what it needs to communicate — because great design is only possible when it's built on genuine understanding. That's why clients come back, and why the work holds up over time.

I work with a wide range of clients — from early-stage founders building their brand for the first time to established companies refreshing an identity that no longer reflects who they've become. Whatever the starting point, my goal is always the same: to create something that feels unmistakably right for your brand and genuinely connects with the people you're trying to reach.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

Available for founders and brands investing in brand identity and creative direction as a foundation for growth.

Jacob Lundy is a growth marketing strategist with 10+ years of experience driving significant B2B results — including a 7:1 ROI through lead generation for Omnidian, an award-winning global climate tech company, and 29,000% increase in blog views for a media brand in the clean energy space.

What He Does

Jacob specializes in B2B growth marketing for companies in clean energy, climate tech, and mission-driven industries — including Clean Power Hour and EnergiTech Media. He knows how to achieve massive reach on minimal budgets, with a track record of half a million ad views for under $100.

Services

• B2B growth marketing and lead generation
• Content marketing and SEO
• Paid advertising at scale
• Clean energy and climate tech marketing

Jacob takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.

Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for B2B and mission-driven companies that need a growth marketing expert who delivers outsized results on real-world budgets.

Andy Wyss is a brand strategist and digital marketing specialist with experience at top agencies and in-house teams — helping brands overcome marketing challenges, from building impactful identities to driving growth across digital channels.

What He Does

Andy brings a well-rounded, digital-first approach to brand and marketing — treating every customer touchpoint as part of a cohesive brand experience. His work spans brand strategy, identity design, and digital marketing, always connected to what the audience actually experiences.

Services

• Brand strategy and identity design
• Digital marketing strategy and execution
• Campaign development and creative direction

Andy takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands looking for a brand and digital marketing strategist who thinks holistically about every customer interaction.

I'm Ariana Detrez — your email strategist and designer. Think of me as the person who makes sure your emails don't look like your first MySpace layout. I help businesses turn subscribers into super-fans through strategic, well-designed emails that people actually want to open.

What I Do

With 5+ years of experience in brand strategy, email design, and digital marketing, I've worked with Fortune 50 brands and independent entrepreneurs alike. My passion is helping growing businesses build an audience and drive revenue through email — without the stress.

Services

• Email strategy and campaign design
• Subject line and deliverability optimization
• Automated flows and lifecycle email
• Brand voice and email identity
• List growth and subscriber engagement

Good web design is invisible — users don't notice it because it works exactly the way they expect it to. That's the standard I hold my work to. I build websites and digital experiences that feel natural to navigate, communicate clearly, and make it easy for visitors to take the action you want them to take.

I work with founders, marketing teams, and agencies who need a reliable design and development partner — someone who can take a brief and deliver something that works both visually and technically, on time and without unnecessary back-and-forth.

What I value most in client relationships is directness and clarity — knowing exactly what success looks like before the work begins, and holding myself accountable to delivering it. I don't believe in long, meandering processes. I move quickly, communicate clearly, and produce work that I'm proud to put my name on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands that want to make email marketing a real revenue channel — not just a box to check.

Kyle Ellerbrock is a digital marketing strategist and creative professional with deep expertise in paid media, content strategy, and brand development — helping businesses grow their online presence and convert more of the right customers.

What He Does

Kyle combines analytical thinking with creative execution — building campaigns that are both visually compelling and performance-driven. His work spans paid advertising, content creation, SEO, and brand positioning across multiple industries.

Services

• Paid media strategy and management
• Content strategy and creation
• SEO and organic growth
• Brand positioning and marketing campaigns

Kyle takes a user-centered approach to every web project — combining visual design with a deep understanding of how people actually navigate and interact with digital experiences. The result is websites that don't just look professional, but actively support the business goals behind them.

Clients include founders, marketing teams, and agencies across industries who need a dependable design and development partner — someone who can deliver quality work on time, communicate clearly throughout the process, and build something that lasts.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands looking for a versatile digital marketing strategist across paid, content, and brand.

Josh Ranum is a seasoned PPC specialist with 10 years of agency experience running campaigns across Google Ads and Meta — with a track record managing million-dollar campaigns and a background as Director of Paid Media at two agencies.

What He Does

Josh brings regimented best practices and a proven track record to every campaign — managing paid media with the discipline and rigor that only comes from a decade of agency-side experience across industries and budget levels.

Services

• Google Ads and Meta paid media management
• PPC strategy and campaign optimization
• Paid media audits and performance reporting
• Director-level paid media leadership

Josh takes a data-grounded approach to marketing — building strategies and campaigns that are tied to real business objectives and measured against outcomes that matter. Every recommendation is backed by research, and every campaign is designed to be improved over time.

Clients span a wide range of industries and growth stages — from startups building their first real marketing program to established companies looking to optimize or reinvent how they grow. In each case, the work is customized to the specific business, audience, and competitive context.

The measure of good marketing isn't how creative it is — it's whether it changes behavior. Every strategy, campaign, and piece of content is evaluated against that standard, which is why the work tends to produce results that are easy to attribute and easy to build on.

If you're looking for a partner who takes your business seriously and delivers work that produces results, this is a strong fit. The best engagements start with a real conversation about what you need — not a templated proposal.

Available for brands that need a seasoned PPC specialist and paid media director with a decade of proven results.

Ben Grenaway has scaled growth via $80M+ in ad spend across Google Ads, Meta, Pinterest, YouTube, LinkedIn, and MNTN — consistently delivering positive ROI for paid social, PPC, and paid video campaigns that amplify brands to millions of potential customers.

What He Does

Ben combines a belief in the synthesis of analytics and branding with a passion for innovation — ensuring every campaign resonates with the right audience, at the right moment, with creative that actually converts. His track record spans industries and budgets, always focused on efficient, compounding growth.

Services

• Paid media strategy across Google, Meta, Pinterest, YouTube, LinkedIn, and MNTN
• Paid social and PPC campaign management
• Performance analytics and attribution
• Creative strategy and ad testing

Ben approaches every engagement with a research-first mindset — taking time to understand the brand, its audience, and the competitive landscape before any design work begins. That foundation is what separates identity work that lasts from work that dates quickly.

Clients range from early-stage founders building their brand identity for the first time to established businesses ready to evolve a visual system that no longer reflects who they've become. In every case, the goal is the same: design that feels unmistakably right and connects authentically with the right audience.

The best brand design work earns its place in the world — not just on a screen or a business card, but in the way people feel when they encounter the brand. That's the standard that guides every project, and it's why clients return for additional work and refer others who have the same standards.

Available for brands ready to invest in paid media at scale with a partner who's managed $80M+ and knows how to make it work.