Hire A Pinterest Specialist

When most people think of social media marketing, they think of Instagram, TikTok or LinkedIn. But for brands looking to drive traffic, visual discovery and long term conversion Pinterest is one of the most powerful (and underrated) platforms out there.

Pinterest is less about likes and followers—and more about search intent and purchase decisions. Whether you’re in eCommerce, home decor, wellness, fashion or DIY, Pinterest lets your brand meet people when they’re actively looking for inspiration, solutions or something to buy.

What Is Pinterest?

Pinterest is a visual discovery and search platform where users “pin” images, ideas and products to digital boards. Unlike other platforms driven by fleeting trends, Pinterest is a content engine focused on planning, inspiration and decision making.

People don’t scroll Pinterest for entertainment. They come with intent—whether it’s planning a kitchen remodel, building a wedding mood board or searching for healthy meal prep ideas. That intent translates into real action: Pinterest drives some of the highest referral traffic and conversion rates in social media.

For brands, that means Pinterest isn’t just a place to be seen—it’s a place to be found.

Why Pinterest Works for Brands

Pinterest is essentially a visual version of Google, where each pin has the potential to rank, circulate and convert for months (or years) after posting. It’s a goldmine for driving long term discovery.

Here’s what makes Pinterest stand out:

  • Evergreen reach: Unlike Instagram or TikTok, your content doesn’t disappear in a day or two. Pins continue to generate impressions and clicks over time.
  • High buying intent: 83% of weekly users have made a purchase based on Pinterest content.
  • SEO value: Pins are indexed by Google, meaning your content can show up in both Pinterest and search engine results.
  • Click-through power: Pinterest’s design encourages users to leave the platform and visit your website, landing page or product.
  • Visual storytelling: Whether you’re selling a physical product or marketing a service, Pinterest helps you package it in an aspirational, shareable way.

If you have strong visual assets or content that helps people plan, design or discover—Pinterest should be part of your channel mix.

Who Should Leverage Pinterest?

While any brand can test Pinterest, it’s especially valuable for industries where visual content and inspiration play a key role in the buyer journey:

  • eCommerce and DTC brands: Fashion, skincare, home goods, decor and lifestyle products thrive
  • Food and beverage: Recipes, nutrition advice and meal ideas perform exceptionally well
  • Wellness, fitness and beauty: Think workout routines, skincare guides and mental health content
  • DIY and craft brands: From printable templates to craft tutorials, Pinterest users love step-by-step visuals
  • Travel and hospitality: Destination guides, packing tips and itinerary planning dominate seasonal search trends
  • Bloggers and content creators: Pinterest is a major driver of blog traffic and newsletter subscribers
  • Wedding, parenting and life-stage brands: Users actively plan for milestones, making Pinterest great for targeting based on life moments

If your brand offers ideas, inspiration or how-to content—Pinterest is where people are already searching.

Pinterest Ads and Pricing

Pinterest has a self-serve ad platform that works similarly to Meta Ads or Google Ads, with options to promote pins to highly targeted audiences.

Ad Types:
  • Standard Pins: Boosted versions of your organic posts
  • Video Pins: Short-form video to showcase movement or tutorials
  • Shopping Ads: Showcase product catalogs linked to your website
  • Carousel Ads: Multiple-image swipes, perfect for storytelling
  • Idea Pins (Stories): Full-screen content similar to Instagram Stories, but searchable and evergreen

Pricing:

Pinterest uses CPC (cost-per-click) and CPM (cost per 1,000 impressions) pricing models. Costs can vary widely based on audience and competition, but typical ranges include:

  • CPC: $0.10 – $1.50 per click
  • CPM: $2 – $7 for most lifestyle categories
  • Conversion campaigns may cost more but typically deliver stronger ROAS for eCommerce brands.

What’s notable about Pinterest Ads is the long tail—clicks and conversions often continue even after a campaign ends, due to the platform’s evergreen nature.

How to Create a Strong Pinterest Strategy

Success on Pinterest starts with visual content. Think about what your target audience is searching for and build pins around that. Tutorials, lists, aesthetic inspiration and product ideas all perform well—especially when paired with strong vertical graphics (2:3 ratio is ideal).

Don’t forget about keyword optimization. Each pin should have a clear title, keyword-rich description and relevant hashtags to show up in Pinterest’s internal search.

Consistency matters. Posting regularly—whether manually or with a scheduler like Tailwind—helps you stay visible. And if you’re an eCommerce store, setting up Pinterest Shopping lets users browse and buy directly from your feed.

Pinterest FAQs

Is Pinterest good for B2B brands?
While Pinterest is primarily a B2C channel, B2B brands focused on education, design or events may still benefit—especially with lead magnets or blog-driven traffic.

Do I need a lot of followers to succeed on Pinterest?
No. Pinterest prioritizes search and engagement over follower count. Your pins can go viral and rank without a large audience.

Can I link Pinterest to my Shopify or WooCommerce store?
Yes. Pinterest offers seamless integrations with both platforms, allowing you to upload product catalogs and run dynamic Shopping Ads.

Is Pinterest still growing?
Yes. As of 2025, Pinterest has over 465 million active users and growth is strong in international markets, Gen Z and visual-first shoppers.

How is Pinterest different from Instagram?
Pinterest is search- and intent-driven. People use it to plan and discover, while Instagram is more about social interaction and fast-paced scrolling.

Gyde Helps You Find Top Pinterest Experts

Pinterest is easy to use—but optimizing it for growth takes strategy. From designing scroll-stopping graphics to setting up Shopping Ads and researching high-intent keywords, having a Pinterest specialist on your side can accelerate your results.

Gyde helps you find trusted Pinterest strategists, ad specialists, content designers and SEO experts who know how to turn pins into profit. Whether you’re a small shop, a growing lifestyle brand or a content creator ready to scale, Gyde connects you with Pinterest specialists who have the skills to make you stand out.

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Gyde Pinterest Specialists

Ashley Shogren

Social Media Management, Content Creator

Denver, Colorado
6
Years of Experience
Services Offered
Blogs & Articles
Brand Writing
Community Building
Content Creation
Ghostwriting
About

Hi, I’m Ashley — a Social Media Manager who’s grown some of the internet’s most talked-about brand campaigns.

With 6+ years of experience, I am well versed in all things social strategy, content creation, and creative direction. From scrappy startups to global names, I’ve built strategies for brands across many industries with a focus in fashion and wellness.

What I bring to the table:

  • Content that converts: From creative briefs to viral campaigns, I know how to spark conversation and community.
  • Platform growth: Experienced in scaling accounts and optimizing multi-platform content.
  • Influencer strategy: Strong background in selecting, managing, and maximizing partnerships that actually move the needle.
  • Data + creativity: Every idea I pitch has the numbers to back it up.
  • Copywriting: Firm believer in the power of a witty caption and attention-grabbing web copy

Every brand has a different story, so I’ll craft the one that makes yours impossible to ignore. If you’re looking for someone who blends unhinged creativity with results-driven strategy, let’s chat!

Hi, I’m Ashley — a Social Media Manager who’s grown some of the internet’s most talked-about brand campaigns.

With 6+ years of experience, I am well versed in all things social strategy, content creation, and creative direction. From scrappy startups to global names, I’ve built strategies for brands across many industries with a focus in fashion and wellness.

What I bring to the table:

  • Content that converts: From creative briefs to viral campaigns, I know how to spark conversation and community.
  • Platform growth: Experienced in scaling accounts and optimizing multi-platform content.
  • Influencer strategy: Strong background in selecting, managing, and maximizing partnerships that actually move the needle.
  • Data + creativity: Every idea I pitch has the numbers to back it up.
  • Copywriting: Firm believer in the power of a witty caption and attention-grabbing web copy

Every brand has a different story, so I’ll craft the one that makes yours impossible to ignore. If you’re looking for someone who blends unhinged creativity with results-driven strategy, let’s chat!

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